Coming from the Architecture, Engineering, and Construction world, we’ve seen firsthand how challenging it can be for clients to fully grasp their designs. Projects stretch over many months, sometimes years, and even with detailed, scale floor plans, 3D walkthroughs, and VR/XR tools, there remains a gap between imagination and reality. We set out to close that gap.

We built a large-format projection studio that uses high-resolution, multi-projector systems to display true-scale floor plans, site layouts, and elevations across the floor and walls. Clients—architects, builders, and homeowners—can step directly into their designs, experiencing spatial relationships, proximity, and scale in a way no screen can match. The result: clearer decisions, fewer costly mistakes, and stronger communication throughout the design process.